Using 3 Preference Assessments to Motivate Individuals

Using Preference Assessments to Motivate Individuals  Motivation is vital within the science of applied behavior analysis (ABA) because the interest of an individual is used as a strategy to motivate them to accomplish tasks which may not be accomplished (whether that’s due to a skill deficit, preference, or some other reason). As human beings, we all like different things. We are all naturally motivated by primary reinforcers (e.g., things that do not need to be learned such as food, water and warmth) as well as secondary reinforcers (which vary across individuals […]